News Syndication
Publish your video content to MSN, Yahoo News, and Google News via MRSS.
See the integration overviews for MSN, Yahoo News, and Google News.
How news syndication works
News platforms like MSN and Yahoo News ingest video content via MRSS feeds. VideoNest generates a publisher-grade MRSS feed formatted to each platform's specifications, so your content arrives in the correct structure without any manual editing.
Step 1: Create a news feed
Go to Feeds → Add New Feed → select the news destination (e.g., MSN, or a custom MRSS feed for Yahoo News and Google News). Configure your filters:
- Min / Max duration — news platforms typically prefer videos in the 1–10 minute range
- Include old videos — choose whether historical content is included or only new uploads
- Orientation — landscape is standard for news video
Step 2: Enable AI enhancements
News platforms have specific metadata requirements, and MSN's requirements in particular are well-defined. Enable AI enhancements in the feed settings to automatically optimize your titles, descriptions, tags, and categories for the selected platform's guidelines. This step is especially recommended for news syndication feeds.
Step 3: Get your feed URL and submit
Your feed URL is shown on the feed detail page after saving. Submit it to the news platform through their publisher intake process. VideoNest does not manage the submission — that step happens directly with the platform.
MSN and similar premium news partners review publisher applications before accepting a feed. Keep metadata clean, titles accurate, and content relevant to be approved and maintained in the program.
Use a playlist filter to ensure only your best-performing or most relevant content goes into the news feed. News audiences expect current, high-quality content.