Amazon Fire TV Feed
Launch a streaming channel on Amazon Fire TV using VideoNest's Fire TV-compatible MRSS feed. Content ratings, captions, and series metadata are handled automatically.
For an overview of all CTV platforms including Roku, Apple TV, and Samsung TV+, see CTV Setup. For the full MRSS field reference, see MRSS Feed Configuration. See the Amazon Fire TV integration page for an overview of the partnership.
How Fire TV channels work
Amazon Fire TV content channels are submitted through the Amazon Appstore for Fire TV developer portal. Publishers provide an MRSS feed URL; Amazon ingests the feed and builds a browsable channel from it. The channel automatically updates whenever you publish new content in VideoNest — no re-submission required after initial setup.
VideoNest generates a Fire TV-compatible MRSS feed that satisfies Amazon's schema requirements, including content ratings, language codes, caption formats, and series/episode structure for episodic content.
Step 1: Create a Fire TV feed
Fire TV feeds are Video feeds. Go to:
Media → Feeds → Create Feed → Video → Amazon Fire TV
You are then presented with two modes:
- Automated: VideoNest generates the feed from your full published library with all required Fire TV fields populated automatically. Your feed URL is ready immediately after saving.
- Custom: Manually assign individual videos to this feed. No filters are available in Custom mode — you select each video one by one from your library. Use this when you want precise control over exactly which videos appear on your Fire TV channel.
In Custom mode, go to Media → Feeds → [Your Fire TV Feed] → Videos to add each video individually. Videos you add must still meet all Fire TV metadata requirements below.
Step 2: Complete required metadata
Fire TV has specific metadata requirements that VideoNest populates automatically from your library. These fields must be complete on every video included in your feed:
| Field | Required | Notes |
|---|---|---|
| Title | Yes | Displayed in the Fire TV channel browser |
| Description | Yes | Shown in video detail view; supports up to several hundred characters |
| Thumbnail | Yes | 16:9 aspect ratio; minimum 1280×720; used as the channel tile image on Fire TV |
| Video URL | Yes | Direct MP4 or HLS stream URL; must be publicly accessible |
| Duration | Yes | Automatically derived from your video file |
| Content rating | Yes | MPAA or TV Parental Guidelines rating (e.g., TV-G, TV-PG, TV-14, TV-MA, G, PG, PG-13, R); required for all content |
| Language | Yes | ISO 639-1 language code (e.g., en for English); set in video metadata or as a feed-level default |
| Publication date | Yes | ISO 8601 format; used for sorting and display in the channel |
| Categories | Recommended | Used for Fire TV search and discovery across the platform |
| Keywords | Recommended | Improves discoverability in Fire TV's content catalog |
Closed captions
Fire TV's primary closed caption format is TTML (Timed Text Markup Language). If you have captions uploaded in VideoNest, they are included in your Fire TV feed automatically in TTML format. VideoNest also stores WebVTT captions for other platforms and converts them for Fire TV delivery.
To add captions to a video: go to Media → Library → [Video] → Captions and upload your caption file. Captions are included in all compatible feeds from that point forward.
Series and episode content
For episodic or series-structured content, VideoNest outputs the required series metadata fields that Fire TV uses to group content into seasons and episodes within your channel. Set these fields on each video in Media → Library → [Video] → Metadata:
| Field | Notes |
|---|---|
| Series title | The name of the show or series; used to group episodes in the Fire TV channel |
| Season number | Integer; used to organize seasons within a series |
| Episode number | Integer; used for episode ordering within a season |
| Episode title | Optional but recommended; displayed in video detail view |
| Episode description | Episode-specific description, separate from the series description |
Step 3: Get your feed URL
After saving the feed, your feed URL appears on the feed detail page in Media → Feeds. This is the URL you will enter in the Amazon Appstore submission process. The URL is permanent — you only need to submit it once.
Step 4: Submit to Amazon
Submit your Fire TV channel through the Amazon Appstore developer portal at developer.amazon.com. During submission you will enter your VideoNest feed URL as the content source. Amazon reviews all channel submissions before publishing — review timelines vary.
Amazon reviews all Fire TV channels before they go live. Keep your library active and metadata complete — incomplete content ratings and missing thumbnails are common reasons for rejection. You can resubmit after correcting any issues.
Create a dedicated playlist for your Fire TV channel content. This lets you control exactly what appears on TV without it affecting your full VideoNest library or other feeds. Add or remove videos from the playlist to update your channel on the next feed refresh.