MRSS feeds power video distribution on autopilot.
VideoNest creates and manages MRSS feeds for content owners and publishers — giving you a firehose of your content and smart, programmable feeds that automatically deliver the right video to every endpoint.
Common MRSS integrations
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The Open Standard
MRSS is how video gets distributed.
Media RSS (MRSS) is the open format every major video platform uses to ingest content. CTV apps, news publishers, podcast directories — they all speak MRSS. Upload to VideoNest once and every platform that speaks MRSS receives your content automatically.
VideoNest has built the most complete MRSS delivery infrastructure in the market. We're the leading platform for feed generation, programmable content rules, and real-time distribution at scale — trusted by hundreds of publishers, sports networks, and media companies.
Live feed
Publish once. Your feed updates everywhere.
Every video in your VideoNest library is automatically included in your MRSS feed with the full metadata each platform needs. Add a new video and it appears across every connected destination within minutes — no submissions, no reformatting, nothing to track.
VideoNest handles per-platform formatting differences automatically. Your source library stays clean, and every feed is generated to spec.
Metadata depth
Every field, populated automatically.
VideoNest populates the complete MRSS metadata schema for every video in your library — from basic content fields all the way to credits, ratings, and distribution rules. Set any field at the video level, pull from library defaults, or automate with rules.
Core content
Title, description, thumbnail URL, video file URL, duration, publish date, and expiry date — the essentials every platform requires, populated on every item.
Organization & discovery
Tags, categories, series metadata, season and episode numbers, and language codes — all the fields that help platforms surface your content to the right audience.
Rights & compliance
Content ratings (TV-G through TV-MA, MPAA), geo-restrictions, rights holder, and expiry rules — set once per video and applied to every feed that distributes it.
Credits
Author, producer, channel, and individual credit roles — surfaced where platforms display bylines, supported via the media:credit schema.
Playback & technical
Resolution, bitrate, file type, codec, framerate, and ad-break markers. Platforms use these to route video to the right transcoding pipeline and serve the right ad format.
The most complete MRSS delivery infrastructure in the market.
What VideoNest MRSS does
Built for publishers who publish at scale.
Every MRSS feed on VideoNest is generated, maintained, and optimized automatically. No feed editors, no manual submissions, no compliance headaches.
One platform. Hundreds of feeds.
Your VideoNest library is the single source of truth. From it, VideoNest generates as many MRSS feeds as you need — one per platform, per category, per region, or per content type — all staying in sync automatically.
Real-time updates.
Publish a video and your feed updates within minutes. Partners poll on their own schedule and pick up new content automatically — there's no submit button, no queue, no waiting.
Platform-specific formatting & filtering.
Every platform has its own metadata spec — title character limits, category taxonomy, thumbnail dimensions, required fields. VideoNest generates a feed per destination that passes validation the first time.
Automations & evergreen republishing.
Set rules that re-surface your best catalog content automatically — by performance, by topic, by season, or on a rolling schedule. Your archive keeps earning without any manual curation.
Platforms we distribute to
Every platform that speaks MRSS.
VideoNest has managed relationships with every major MRSS-accepting platform. CTV apps, news aggregators, podcast directories — all reachable from one feed.
Automation & Evergreen
Your archive never stops working.
Most publishers have years of video content that gets one publication window and then sits idle. VideoNest's evergreen automation changes that. Set rules once — by topic, by performance, by season — and your catalog automatically re-enters your distribution feeds on a rolling schedule.
Combine that with VideoNest's automation triggers and you can build full workflows: re-surface top-performing content on its anniversary, push evergreen catalog into low-activity feed slots, or auto-promote related videos across platforms when a new one publishes.
Learn about Evergreen Publishing → Automation features →