Evergreen Publishing
Your back catalog keeps working. Automatically.
VideoNest identifies videos in your library that perform consistently regardless of when they were published and re-circulates them through your RSS and MRSS feeds so they reach new audiences and generate revenue long after their original publish date.
Re-circulated across your connected platforms
How it works
Two sides of the same feature
Evergreen Publishing combines identification (knowing which videos hold up over time) with distribution (automatically pushing them back into feeds). The result: your library earns revenue long after the original publish date.
Identification
VideoNest analyzes your library for videos that maintain consistent view rates over time. Not just initial spikes. Tutorials, explainers, foundational content, and category-defining pieces are flagged as evergreen candidates.
Re-circulation
Identified videos are scheduled back into your RSS and MRSS feeds on a rolling basis. Platforms like MSN, NewsBreak, and podcast directories see them as fresh content, reaching audiences who missed them the first time.
Revenue extension
Every re-circulation puts your video in front of a monetizable audience again. Pre-roll ads on syndication platforms, CTV impressions, and news feed placements all fire on re-circulated content the same as on new content.
No duplication concerns
VideoNest spaces re-circulations to respect platform policies around content freshness. MSN and Yahoo require a 30-day gap between appearances. VideoNest tracks this automatically so your feed stays compliant.
Who it's for
Publishers with a library worth more than one publish cycle
Finance & education publishers
Explainers on investing, tax strategy, and personal finance don't expire. A video on index funds published 18 months ago is as valuable today. Evergreen re-circulation puts it in front of the audiences discovering that topic now.
Sports archives
Season highlights, player profiles, and game breakdowns maintain search and recommendation value long after the season ends. Re-circulating them around related events (playoffs, anniversaries, trades) multiplies their reach.
How-to and instructional content
Tutorial and explainer content is the most re-watchable category on the web. If you've built a library of instructional video, evergreen publishing ensures it keeps working for you. Not just when it was first published.
Works alongside Evergreen Identification in your library. VideoNest's Evergreen Identification feature lets you manually tag videos as evergreen or review VideoNest's automated recommendations, giving you full control over what re-circulates and when.
Related features
Evergreen Publishing works with
Evergreen Identification →
Review and manage which videos in your library are flagged as evergreen: the source that feeds the re-circulation queue.
MRSS Feed →
Re-circulated videos flow through your MRSS feed: the same infrastructure that powers CTV, news, and podcast distribution.
News & Syndication →
MSN, NewsBreak, and Yahoo are the primary destinations for re-circulated evergreen content, delivering catalog videos to new audiences every cycle.
Analytics →
Track the performance of re-circulated content in your analytics dashboard. See which catalog videos continue to drive views and revenue.