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More distribution. Same workflow.
Complex has one of the deepest video libraries in entertainment media. VideoNest connected it to platforms it wasn't reaching — and let the archive start earning again.
About Complex.
Complex has been building a video library for a long time — original series, interviews, sneaker drops, music, food culture. By the time they came to VideoNest, the content was good and the publishing operation was already well-run. They weren't looking to overhaul anything.
What they were missing was reach. There's a whole tier of distribution destinations — news platforms, CTV apps, aggregators — that require specific feed formats and ongoing maintenance to publish to. MSN, Yahoo, Apple News, Amazon Fire TV. Most publishers either don't have the setup or don't want to manage it. Complex had the content. They just needed the pipes.
"VideoNest's publishing tech immediately unlocked more views in our video syndication efforts, all without adding any work for our team."
— Tom C., Head of Business Development, ComplexWhat VideoNest did.
VideoNest generates MRSS feeds formatted to each partner's exact spec, pushes the library to those destinations automatically, and keeps everything in sync as new content publishes. No re-encoding, no new logins for the editorial team, no manual submissions. It just runs.
The part that stood out was the back catalog. Content that had been sitting dormant — still good, just not in active rotation — started reaching new audiences and generating revenue on platforms it had never touched before.
The result.
Incremental views doubled. Archival revenue grew tenfold. The editorial team's day-to-day didn't change at all. The same content, the same workflow — just reaching a much larger slice of the audience it deserved.
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