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The Video Infrastructure Behind a 50-State News Wire
The Center Square distributes to 5 video partners across all 50 states. VideoNest handles the infrastructure so the newsroom can focus on the journalism.
The newswire built for all 50 states
The Center Square is a nonprofit news organization operated by the Franklin News Foundation, covering state-level policy and government reporting across every state in the country. They report on the legislation, policy, and officials that shape daily life, distributing to readers and hundreds of partner publishers. Video is central to how they do it.
From press conferences and legislative hearings to expert interviews and field reporting, the library grew to tens of thousands of videos. Hosting and distributing that volume, across their own article pages and 5 video partner feeds, required video infrastructure built for scale.
National reach, a lean team, and no budget for custom engineering
The Center Square needed video to do two things without adding staff or custom engineering. A fast, consistent player embed on every article. And automatic video distribution to 5 video partners, so partner publishers always have the latest content without manual handoffs or separate workflows.
Building a custom solution at national scale, without a dedicated engineering team, isn't an option for a nonprofit newsroom. Stitching together separate tools for player embeds, feed generation, and library management creates overhead that grows with every additional partner. They needed a single managed platform.
"VideoNest combines innovative video technology with outstanding customer service. Their team is collaborative, solutions-driven, and always eager to explore new ideas. Truly a standout partner."
· Cole McNeely, VP of Audio & Video, Franklin News FoundationOne platform covers the entire video operation
The Center Square uses VideoNest as its complete video infrastructure. Three capabilities cover everything:
The VideoNest player runs on every Center Square article page: fast, consistent, and fully owned by the newsroom. VideoNest hosts and serves every clip directly, from breaking news to long-form interviews.
The VideoNest player embedded on Center Square article pages. See it live →
On the distribution side, VideoNest distributes to 5 video partners the moment new content enters the library. Every partner feed updates automatically.
More distribution. More views. More time saved
VideoNest unlocked millions of views for The Center Square. Tens of thousands of videos live in one organized library. The moment new content publishes, VideoNest distributes it to all 5 video partners automatically. Player embeds run across every article.
VideoNest runs the video infrastructure so the team spends less time on distribution and more time making content. For a nonprofit news wire covering all 50 states, that means expanding video coverage without adding staff or infrastructure costs. The integrations are live, the feeds are running, and the newsroom focuses on the journalism.
Center Square video, live across partner platforms. See it live →
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