Yahoo remains a major traffic source for publishers targeting broader audiences. MRSS syndication enables reaching millions of viewers across Yahoo's websites, increasing discoverability through SEO-friendly metadata, enhanced monetization via additional ad-supported distribution, and time savings through automated delivery versus manual uploading.
For large video archives, additional syndication can generate hundreds of thousands, even millions, of incremental views without new content production.
What is an MRSS Feed?
Media RSS (MRSS) is an enhanced version of standard RSS, originally developed by Yahoo in the 2000s, designed specifically for distributing video content at scale. While traditional RSS handles text and HTML, MRSS adds video-specific metadata that publishers, platforms, and ad-supported services require.
Every syndicated video carries its title, description, thumbnail, keywords, category, duration, and hosted video file location: all structured into a platform-ready XML file.
Important Note
Yahoo Video syndication operates on an invitation-only basis, requiring existing partnerships or onboarding through their content distribution team.
How to Set Up Your MRSS Feed with VideoNest
- Sign up for a VideoNest Business Plan
- Upload your video library or sync from existing sources. VideoNest automatically ingests titles, descriptions, tags, and thumbnails.
- Navigate to Media → Feeds in your dashboard to create new MRSS feeds with desired filters
- VideoNest ensures compliance with Yahoo's requirements, including 1080p maximum resolution (no 4K)
- Submit your MRSS feed XML URL to Yahoo. New videos automatically flow into their ecosystem.