Amazon Fire TV has over 50 million active users. Getting your video content in front of that audience means building and maintaining a channel — which, done the traditional way, requires managing a compliant MRSS feed, handling metadata in the exact format Amazon expects, and manually re-submitting whenever your content changes.
VideoNest automates the entire process. You upload your videos once; VideoNest generates a fully compliant Fire TV feed and keeps it updated automatically every time you publish.
What Amazon Fire TV requires
To distribute content on Fire TV, Amazon requires a structured Media RSS (MRSS) feed that includes specific metadata for every video. Missing or malformed fields can prevent your channel from being approved or cause content to stop appearing.
Required fields include:
VideoNest populates all of these automatically from the metadata you enter when uploading — and handles the formatting, hosting, and feed URL so you never touch the XML directly.
How to get your channel live
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Upload your videos to VideoNest
Use bulk upload to add your library in one session. VideoNest extracts titles, generates thumbnails, and auto-transcodes in the background. -
Add your metadata
Set content ratings, genre tags, and any series or episode groupings. VideoNest's batch editing lets you apply categories and descriptions to multiple videos at once. -
Enable Fire TV distribution
In your channel settings, turn on Amazon Fire TV. VideoNest generates your Fire TV-compliant MRSS feed URL:https://feeds.videonest.co/[channel-name]/firetv.xml -
Preview your channel
Use VideoNest's built-in Fire TV preview to see exactly how your channel will look on the platform before it goes live — thumbnails, titles, descriptions, and navigation layout included. -
Submit to Amazon
Provide your feed URL to Amazon through the Fire TV Appstore submission process. Once approved, your channel is live.
What happens after setup
This is where VideoNest earns its value over manual approaches. After your channel is approved, you never need to touch the feed again.
- Every new video you publish is automatically added to your Fire TV feed.
- Metadata changes — updated descriptions, new thumbnail, corrected rating — sync to the feed immediately.
- Removed videos are dropped from the feed automatically, preventing broken content on the platform.
- Availability windows let you set publish and expiry dates per video, so time-sensitive content manages itself.
For publishers running multiple channels, VideoNest supports separate Fire TV feeds per channel — each with its own content, metadata, and settings.
Fire TV MRSS feed generation is available on VideoNest Business plans and above. See plan details →
See the full Amazon Fire TV integration → · Deep dive: Fire TV MRSS feed requirements →